 Search
engine optimization or
SEO is the
art of placing
your website in the first few pages of a search
engine
for a strategically defined set of keywords. In
simple words it means that your website will
appear on the first page of a search engine like
Google, when someone searches for your product or service. Each
website is unique in its own way and hence our
search engine optimization (SEO) plans
differs from website to website.
The major search engines (SE's) use what is
called an algorithm to decide who's on the top
of their search engine results pages (SERP's).
An algorithm is basically a point system used by
SE's to judge the content of a web page based on
many factors. The more points a web page scores,
the higher that web page will be in the search
results pages. At I.D.E,
we help businesses advertise through credible
channels that will boost quality traffic to a
site. These channels include search engines,
directories and more. With our knowledge, we
help businesses determine the most effective
advertising slots and keywords while providing
the necessary setup.
"Search
engine optimization may be
just one part of an online
Internet marketing strategy,
but it is the fundamental
part. It's the baseline. If
you are doing nothing else,
search engine placement and
keyword-related advertising
can make up 80 to 90 percent
of your traffic." (Brand
Week Online Magazine)
Over 76%
of prospects are trying to
find your business on the
World Wide Web. Are they
going to find you or your
competition?
Therefore
the major Search Engines
such as Google, are able to
return the most relevant
results to their users.
However we are providing a
comparison chart of our five
major SEO services to give
you a brief overview.
to
compare SEO Plans.
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