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I.D.E™ can help you build a brand
from the ground up or re-brand an outdated,
“tired” corporate image. To create an effective
illustrated logo for your company, I.D.E™ begins with a discovery process,
during which we learn about your business and discuss ideas for your
identity. Rather than just taking a shot in the dark, we choose—in
close collaboration with you—an agreed-upon “visual direction.”
For
example: Through the discovery process, we may determine that a company
wants a cutting-edge logo with a progressive font style, vibrant colors
and a circular symbol showing some type of motion or action. We will
then identify several existing logos that the client likes. From this
body of information, we will have a solid foundation upon which to
design the logo that best represents our client’s business or entity.
At the same time, a logo cannot be the brand all by itself. While a
logo acts as the cornerstone of a brand, it should be understood that,
by itself, it is still just a symbol. And like any symbol, the key lies
in imbuing it with meaning by wielding it within a larger branding
strategy.
A
company logo's represents its spirit and image as an organization. It
can be representative of your industry, organizational culture or
simply artistic taste.
At the core of every effective brand resides
a solid corporate identity system (including a logo). As the essence of
a brand, the identity needs to serve as the visual definition of the
company. It needs to be distinct, simple and flexible. |
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